Working within an established brand requires a different kind of creativity. These apparel designs were developed using existing brand assets, identity standards, and licensing requirements while creating original compositions appropriate for retail merchandise. The challenge was to produce something new and marketable without losing the visual language that makes each brand immediately recognizable.
Projects ranged from automotive and entertainment brands to national consumer products, requiring careful attention to approved logos, typography, color palettes, artwork usage, and brand-specific production requirements. Designs were developed for screen printing and other apparel-decoration processes, balancing brand compliance with the practical limitations of production.
THE INCREDIBLE DR. POL
Original licensed merchandise design developed using approved Dr. Pol branding and imagery.
SHELBY
Original apparel design incorporating established Carroll Shelby identity elements and visual standards.
CAMARO
Original apparel composition developed within Chevrolet/Camaro brand standards.
COCA-COLA
Customizable apparel concept developed within Coca-Cola's established visual identity.